About

What is Balance?

We connect you with your clients, customers and members through a Balanced approach leveraging email, text and social channels. We offer digital marketing strategy, planning, project management, implementation, campaign automation and multichannel campaign execution — all on Salesforce Marketing Cloud (ExactTarget).
Achieve Balance and get the most out of your one-to-one marketing efforts.

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Team

Mike Chaplin

Mike Chaplin

President
Mike is a six-year veteran of ExactTarget, working with hundreds of clients across a variety of industries including sports marketing, retail, travel, financial services and publishing. He has in-depth knowledge of digital marketing, a talent for developing strategy aligned with business results and a track record of effective implementations that deliver results.



Salesforce Certified


John Duncan

John Duncan

Executive Vice President
Higher Education and Non-Profit Practice
John is Balance's executive VP and heads up the nonprofit and higher ed division. He has 15 years’ experience in higher ed and nonprofit leadership, serving as an administrator at the University of Michigan and the University of Oregon and later as the chief development officer at an educational foundation located in Central Indiana.
317 348-2205
for higher ed and nonprofit inquiries

 

Toye BeGbaaji

Toye Begbaaji

Senior Director, Integrated Solutions
Toye brings extensive Salesforce.com and Marketing Cloud knowledge to the Balance team. He previously worked for a variety of Salesforce partners as an architect, consultant and integration specialist. His certifications include Salesforce's Certified Developer, Administrator, Service Cloud Consultant, Marketing Cloud Social Specialist, and Marketing Cloud Email Specialist. When not typing on his laptop, Toye is occupied with drumsticks or his bass guitars.


Salesforce Certified

 


Becky Black

Becky Black

Program Manager
Becky leads trainings and consults on implementations and integrations on the Marketing Cloud platform. With a background in web design and HTML, she also helps Balance clients to build emails, templates and automations. Before joining Balance, she built websites and trained users on Drupal and WordPress and used ExactTarget for email marketing. Becky has a degree in journalism graphics from Ball State. She commutes from the cornfields and enjoys museums and art.


Salesforce Certified

 


Jerome Lodovisi

Jerome Lodovisi

Program Manager
Jerome has experience with multiple fields in digital marketing, including project management, account management, email marketing, and web development. With a degree in Informatics, he is constantly learning and looking to solve problems with technology. At Balance, Jerome conducts implementations and trainings and is a responsive template pro. You can find also find him at concerts, grilling in his backyard, rooting on Chicago sports, or camping.


Salesforce Certified

 


Team

Maureen Knaus

Maureen Knaus

Deployment Manager
Maureen is a graduate of Butler University with a degree in Marketing. After using Salesforce Marketing Cloud to develop and distribute emails during her internship with a nonprofit organization, she joined the Balance team in 2016 as a deployment manager — building templates, emails and landing pages and providing reporting and analysis for a large nonprofit organization. She loves coffee, yoga, and reading.


Salesforce Certified

 


Maria Chkeri

Maria Chkeri

Deployment Manager
Maria joined Balance after spending years working on all aspects of Salesforce adoption for a 2000+ employee company. Maria managed the company’s Marketing Cloud account handling over 50 different districts' marketing strategies. Maria has a Bachelor’s degree in International Business and a Master’s in Information Management. She enjoys spending time with her family as much as possible since she can see how fast her baby girls are growing.


Salesforce Certified
Eric Kramer

Eric Kramer

Digital Marketing Specialist
Eric's primary focus at Balance is client support, including managing support tickets and troubleshooting in the Marketing Cloud application. He also handles Balance-focused marketing tasks. Eric is a recent graduate of Indiana University — Kelly School of Business with a degree in Entrepreneurship and Technology Management and now lives in downtown Indianapolis.
Salesforce Certified