When it comes to Salesforce Marketing Cloud, we don’t use the term “experts” lightly. Our team has decades of experience in Salesforce Marketing Cloud ranging from technology, integrations, services delivery and customer programs to sales, project and account management, CRM, digital marketing and more. We’ve intentionally brought together diverse, talented individuals with decades of collective experience both at Salesforce and in strategic marketing to make a difference for our clients. We’re collaborative by nature, we’re authentic in all aspects of communication, and we treat clients like actual humans.
Mike is a six-year veteran of ExactTarget, working with hundreds of clients across a variety of industries including sports marketing, retail, travel, financial services and publishing. He has in-depth knowledge of digital marketing, a talent for developing strategy aligned with business results and a track record of effective implementations that deliver results.
As executive VP, John heads up the nonprofit and higher ed division. He has 15 years’ experience in higher ed and nonprofit leadership, serving as an administrator at the University of Michigan and the University of Oregon and later as the chief development officer at an educational foundation located in Central Indiana.
Toye brings extensive Salesforce and Marketing Cloud knowledge to the Balance team. He previously worked for a variety of Salesforce partners as an architect, consultant and integration specialist. His certifications include Salesforce's Certified Developer, Administrator, Service Cloud Consultant, Marketing Cloud Social Specialist and Marketing Cloud Email Specialist. When not typing on his laptop, Toye is occupied with drumsticks or his bass guitars.
Becky supports IMPACT 365 clients at Balance with an ongoing relationship including email strategy and training within Marketing Cloud. With previous experience in building website, she also helps Balance clients create emails and templates. Before joining Balance, she trained users on Drupal and WordPress and used ExactTarget for email marketing. Becky has a degree in journalism graphics from Ball State. She commutes from the cornfields and enjoys museums and art.
Maureen is a recent grad from Butler University with a degree in marketing. After using Salesforce Marketing Cloud to develop and distribute emails during her internship with a nonprofit organization, she's excited to join the Balance team as a deployment manager. She loves coffee, yoga and reading.
Maria joined Balance after spending years working on all aspects of Salesforce adoption for a 2,000+-employee company. Maria managed the company’s Marketing Cloud account, handling over 50 different districts' marketing strategies. Maria has a bachelor’s degree in international business and a master’s in information management. She enjoys spending time with her family as much as possible to watch how fast her baby girls are growing.
Eric's primary focus at Balance is client support, including managing support tickets and troubleshooting in the Marketing Cloud application. He also handles Balance-focused marketing tasks. Eric is a recent graduate of Indiana University — Kelley School of Business with a degree in entrepreneurship and technology Management and lives in the SoBro [South Broad Ripple] neighborhood of Indianapolis.
Amber has over 10 years’ experience in the tech field – eight of which were at ExactTarget – and brings a vast array of experience to the Balance team in sales, support and project management. At Balance, she focuses on keeping projects on time, within budget and, of course, great customer experience. When not at work, Amber enjoys spending time with her hubby and two little girls, baking all the things and doing Pilates in her spare time.