balance's blog

Tip of the Week: Dynamic and Personalized Subject Lines

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Email marketers can all agree on at least a few key facts. "Batch and Blast" should be left in the past, we must embrace mobile, and Outlook is not our friend. So, we might not be able to completely break up with Outlook, but one thing we can control is our strategy behind the "batch and blast" -- sending the same email content to everyone on your subscriber list.

Tip of the Week: Managing Your Default Header and Footer

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An email's header and footer are key pieces to the message. By default, the header may provide the subscriber a link to the Web Version of your email message. The footer typically contains the required fields such as the business name, physical address, profile center link and Salesforce's logo and a few other optional links.

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