Reach your customers where they are.

Customers make thousands of choices each day. So how do you make sure you’re one of them?

To grab – and maintain – the attentions of your customers, you have to stay top of mind with them at all times. Instead of customers seeking out your brand, you have to use intentional communication through strategic channels to reach customers where they are.

Balance Digital Marketing can help you leverage the power of Salesforce Marketing Cloud to reach people in all stages of the customer journey – while building and growing relationships, maintaining customers’ attentions and saving you valuable time and resources.

Attract

Whether B2B or B2C, keeping your pipeline full and your revenues up starts with attracting new customers. Balance Digital Marketing can help you reach groups on large and small scales as you move customers through your sales funnel. With our expertise, you can reach the right prospects in the right places and connect them with your sales staff to begin nurturing lasting relationships.

Engage

One-time communication is (nearly) never enough to take a prospect from introduction to closing. With tools like JourneyBuilder, we can help you create a personalized experience for every prospect that nurtures them from awareness to closed, loyal customers.

Maintain

Like all relationships, it takes work to maintain customer affinity and happiness with your brand. From periodic company updates to asking for referrals or reviews, a good customer relationship is one that’s mutually beneficial for both you and them. Through services like Impact 365 and Marketing Cloud Automation, we can help you leverage powerful Salesforce Marketing Cloud technology to find continuously attract new prospects, nurture and personalize relationships, manage referrals and more to increase your bottom line.

HOW WE CAN HELP

Integration

Connecting your Salesforce CRM data to Marketing Cloud for seamless constituent communication.

Configuration

Maximizing your Marketing Cloud investment through quick, cost-effective account setup that drives results.

Education

Increasing your digital strength through training and consulting, from basic email marketing to automation and beyond.

Activation

Implementing automation and Journey Builder, Mobile Connect/SMS and Social Studio for increased productivity and one-to-one customer engagement.