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In our opinion, using Marketing Cloud’s Welcome Campaign should be a no-brainer. Why? For one, the Welcome Series, one option in Marketing Cloud’s Playbook, is available in all accounts. More importantly, research shows that welcome emails have some of the highest open rates of any email campaigns, and proper onboarding of your subscribers can positively impact their experience moving forward.

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CAN-SPAM was created in 2003 to protect the user from receiving unwanted emails. SFMC allows for two types of what it calls “Send Classifications” for CAN-SPAM: transactional and commercial.

When creating a send classification in email studio under the Admin tab, don’t just gloss over the CAN-SPAM Classification selection.

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If you’ve searched for marketing automation, it’s likely that you’re using it, or you know that marketing automation is what you need to take your marketing strategy to the next level.

The biggest hurdle is often getting started.

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