What do your organization’s emails say about you? Do they communicate a consistent voice, or do they feel a little...off? Do they elicit your audience to take action - like make a purchase, give money or sign up for an event? Or do they get trapped in the junk mail folder of doom?
Successful email campaigns start with consistent branding and are optimized for deliverability, readership and constituent interactions. To best reach your audiences – and get them to take the action you desire – your cause or company’s emails must fit your brand and, you know, actually land in inboxes.
In addition, your audience should always be in control of how and when they receive your emails. After all, no one likes to feel like they’re getting spammed! At Balance, we can customize your user preference center so your customers and constituents can change the frequency, opt in or opt out of your emails, and so your brand stays consistent at all times.
Whether your goal is mobile optimization, better performance, brand consistency or otherwise, we can help by building custom email templates and preference centers within your Marketing Cloud Platform.
For custom additions to your Marketing Cloud, our marketing consultants start by reviewing your current email templates and/or preference centers and then dig a little deeper: What are your challenges? What are your goals? What do you hope to accomplish throughout customization? Maybe you need help creating custom HTML email templates, or maybe you simply don’t have time to create the templates you think your company should have. Or maybe you’re tired of inflexible “out of the box” options that don’t meet your needs. Whatever your goals and challenges, we can help set you up for success.